Sky View Observatory

It’s all about the views, and what breathtaking views they are. You can see for hundreds of miles, taking in some of the world’s most spectacular landscapes. Behind every view is an amazing story.

e! was commissioned to create an engaging world-class observatory experience. The observatory remodel expanded the view to a full 360º view while tripling the size of the space. A bold arrival sequence was designed featuring a custom reception wrap with LED lighted panels, mural prints, and signage.

Over 3,000 pages of research were reviewed to finalize the stories that would be included in the exhibition. With hundreds of miles of views for people to enjoy–what do they want to learn about? Our team observed visitors to arrive at the right combination of stories for a diverse audience that includes foreign and domestic tourists, locals, and visitors of all ages. Wall murals and exhibits display facts and information about Seattle, and one of the most geologically interesting regions in the world. In 2014, e! created three original movies to enhance the visitor experience. A café was added in 2015. Now visitors can enjoy a glass of wine and artisan bites while enjoying the view. What’s new in 2016, you’ll have to wait and see!