New Urban Innovations

Naming, branding, design and marketing of new concept communities for Quadrant targeting small urban lots close to light rail and neighborhood amenities. Smart design packed with sustainability features perfect for urban dwellers of all ages. From the ground up, e! collaborated with the Quadrant team in the creation and launch of this new home division.

From naming through marketing center rollouts, every aspect of this brand experience was developed through thoughtful strategy to arrive at the final touch point marketing program. Online presence, social media, on-site engagement, tours were carefully orchestrated. The sale of Quadrant paused the project rollout.