Making Sustainability a Priority: View 78

We love when companies make sustainability a priority, and we love even more when we get to work with them. We recently had the pleasure of creating branding, signage and marketing collateral for View 78, a commercial development powered by renewable energy in Utah. We combined a fresh green and blue color palette with bold type and a play on an infinity symbol to speak to infinite possibilities and vision of the company. Photographs of natural textures like blades of grass and stunning macros of leaves create a playful juxtaposition when placed next to renderings of sleek office buildings, reminding the viewer of the goal to better the planet with every development.