Lucy Takes Root

Brand ID for New Napa Valley Restaurant

Reflecting Executive Chef Victor Scargle’s locally-sourced organic approach, the modern logo is simple and stunning. The menu system’s natural wood textures and elegant typography enhance the restaurant’s farm-to-table style. With the fresh menu changing often, all restaurant menus are kept up-to-date by utilizing a Word template system, then printing in-house on preprinted stock. Experience the brand first hand by stopping in at Lucy Restaurant and Bar in the Bardessono Hotel, Napa Valley.