We love getting to work on projects in areas steeped in culture, and Lake Merritt Plaza provided an opportunity to do just that. We recently completed the marketing center (as well as branding and other collateral) for this iconic property in Uptown, one of the hottest live/work/play neighborhoods in Oakland. The marketing center pulls inspiration and rich graphic textures from local street art, and combines it with sleek and modern graphics to create a fresh lively feel for the space, while large-scale photographs and a beautiful floor-to-ceiling map create a highly immersive viewing experience.
