We are

Successful brand design is an incredibly powerful form of communication. The best creative work triggers viewers to sense, and connect with, what’s being expressed—beyond what they see.

Our Approach
We listen

No one knows more about your business than you do. We want to know everything.

We learn

We involve you, the client, in the collaborative process—from first design concepts to final delivery—a tried and true process that assures the success of every project.

We design

Great design matters. Our designers dive deep to develop design solutions that express the essence of your brand.


Every design challenge is an opportunity to innovate. Our design team stays on top of the latest technologies to bring forward the best and brightest ideas for consideration. Our ability to deliver complete brand solutions fosters marketing synergies that reach beyond the expected.

Powered by a talented team
Caroline Scull
Creative Director

As a branding specialist and creative director for the firm, she has been a sought-after hospitality and real estate branding and marketing consultant for more than 25 years.

Michael Scull
Managing Partner

As managing director of Effective Design, Michael is responsible for account management, project estimating, budget development and long-term planning and vision. Prior to cofounding Effective Design, his exceptional management and customer service experience was honed at Nordstrom, where he was a systems analyst for 16 years.

Janice Bernache
Technology Support & Customer Service

Highly organized and results-driven with a keen eye for design, Janice graduated from the Rhode Island School of Design with a B.F.A. in film, animation, and video. She has 20+ years of experience in media and has been responsible for the successful development and launch of client websites, touchscreen experiences, videos, and animation projects.

Jamie Pearson
Senior Designer

A graduate of Herron School of Art and Design in Indianapolis, Indiana, with a degree in Visual Communications, Jamie’s love of all things creative started at an early age. She first got a taste for design in middle school, using Dreamweaver to make basic websites in her spare time. Her career as a designer has spanned a wide variety of avenues, including work for celebrities, the financial and tech industries, and a prestige cosmetics brand.

Our Clients

Working with Effective Design is like speaking to your right hand. They go beyond being a design team. e! keenly understand our brand, and they take extra measures to police the brand so the message stays true in all we do. Their team goes above and beyond time and time again to deliver quality work, that is not only reflective of our identity, but one that continues to push the envelope for the industry. We can bring any idea to e! and they add a special spin that helps us maintain leadership in our space. I would hire e! on at any business I am involved with.