We are

Successful brand design is an incredibly powerful form of communication. The best creative work triggers viewers to sense, and connect with, what’s being expressed—beyond what they see.

Our Approach
We listen

No one knows more about your business than you do. We want to know everything.

We learn

We involve you, the client, in the collaborative process—from first design concepts to final delivery—a tried and true process that assures the success of every project.

We design

Great design matters. Our designers dive deep to develop design solutions that express the essence of your brand.


Every design challenge is an opportunity to innovate. Our design team stays on top of the latest technologies to bring forward the best and brightest ideas for consideration. Our ability to deliver complete brand solutions fosters marketing synergies that reach beyond the expected.

Powered by a talented team
Caroline Scull
Creative Director

As a branding specialist and creative director for the firm, she has been a sought-after hospitality and real estate branding and marketing consultant for more than 25 years.

Michael Scull
Managing Partner

As managing director of Effective Design, Michael is responsible for account management, project estimating, budget development and long-term planning and vision. Prior to cofounding Effective Design, his exceptional management and customer service experience was honed at Nordstrom, where he was a systems analyst for 16 years.

Janice Bernache
Technology Support & Customer Service

Highly organized and results-driven with a keen eye for design, Janice graduated from the Rhode Island School of Design with a B.F.A. in film, animation, and video. She has 20+ years of experience in media and has been responsible for the successful development and launch of client websites, touchscreen experiences, videos, and animation projects.

Our Clients

I have had the pleasure of working with the Effective Design team for many years throughout my hotel career. The team has been extremely responsive, has a fresh design approach, unique ideas, and an overall pleasure to work with. They have assisted me with design work from logos, printed collateral, web and electronic marketing. I highly recommend the team at Effective Design Studio.