We came across a great article on why websites still matter. Check out the article below. Here at Effective Design Studio we not only do great website design, we can give you a complete content management system that allows you to keep your website up to date yourself. Contact us today to learn more.
Five Reasons Why Websites Still Matter
by: Mikal E. Belicove
Source: The Daily Dose blog
You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is, websites remain infinitely more popular with consumers than all of the business pages on social media sites combined.
Only 22 percent of those of us online in the U.S. visit a branded social networking page such as those found on Facebook, while 62 percent of us regularly visit branded websites, according to the latest Global Web Index report. If you were starting to let your site become outdated or haggard, consider a refresh. After all, as these figures note, websites still matter.
Here are five reasons why you shouldn’t ignore yours:
1. Branding: Since it’s your site, you set the design, which affords you the flexibility to optimize the user experience in ways that directly support your business model and brand-related goals. There’s no competition on your website, just a branded experience that you direct yourself.
Read the rest of the article here.