1700 Broadway: Designed with Purpose

Just weeks prior to the pandemic shutdown, we installed a full floor marketing center at 1700 Broadway in Denver. Inspired by the property’s rich architectural history–the building was designed by renowned architect I.M. Pei–warm wood tones combine with sleek type, sophisticated metal textures, and elegant pops of pattern to create a stunning showcase. The focal point of the new space is an immersive Igloo 300º VR experience that showcases the building’s amenities and the significant transformations underway. Thoughtfully designed displays wrap around the Igloo’s 9-metre cylinder to create a cohesive and luxe space. All of these elements combine to create a tour experience like no other.