Naming & Positioning
Modern luxury, by definition, is a simplistic form of great architecture with warmth and grace. That’s Senza Homes. Intentional design that is rich yet spare, tranquil yet welcoming. From the very pearl of vision, we worked with the project team to wrap a brand around an idea that is pure genius.
It started with a name and voice for the brand, and extended through brand id, content development, copywriting, and design of all media platforms surging towards the eminent launch of the new luxury builder. With homes rising from the earth in multiple locations around the Puget Sound, be sure to experience a Senza Home first hand. Simplicity redefined.