Columbia West Properties
Columbia West Properties had a brilliant vision for their new property, The Maxwell Hotel. In order for the brand to reach its potential, it needed a solid visual identity and brand voice. They brought in the e! team to make it happen.
The pineapple, a historical icon of hospitality, was artistically crafted into a tile mosaic in the lobby floor. We took inspiration from the hotel’s guest experience, and designed an identity system around it.
The “Meet me at the Pineapple” tagline embraces the pineapple with its exuberance. Every aspect of the hotel collateral system conveys the warm hospitality of The Maxwell Hotel.