Rooted in Sustainability

The natural evolution of a company includes periodic reevaluation of its brand. At Urban Visions, a company that lives at the forefront of sustainability, this was the situation. Deeply entrenched in an industry that is moving at the speed of light, it was important that the visual identity represent the company’s philosophy.

As longtime clients of Effective Design Studio, they turned to the e! team for direction and design. The outcome was a powerful identity system and marketing toolkit that is sustainable in its own right. Clean lines, cool palette and a classic approach that will stand the test of time. For a media-centric company like Urban Visions, it was important that their web solution allowed for fluid content, and special attention was taken to allow for up-to-the-moment accuracy with its online experience.